Kalia Kapisi
Flip the Switch
Consumer Insight: Much of America's history of treatment towards minorities has been purposely kept in the dark. We want to flip the switch and bring it all to the light because their history is everyone's history.
Flip the Switch
Through the use of celebrities or influencers, we plan to hijack social media to spread awareness of the historical events of America. We'd have our celebrities or influencers who have ethnic ties to these groups, make posts that are parallel to what happened to their ancestors.
Digital Take Over
Prints:
Flipping the Switch literally to bring History into the light using glow-in-the-dark print and black light.
Interactive:
Create an interactive series for Netflix. Users will be able to make choices throughout the stories of our historical figures. At the end of the episode the viewer will learn how close or far their outcome was to what actually happened in history.
Possible Episodes:
1. Indigenous Boarding Schools
2. Rosa Parks
3. Japanese Internment camps
